INFO

The samples below incorporate photography, styling, copywriting, or creative direction. I enjoy the challenge of pushing a brand beyond a trend and evoking real emotion from viewers, be it laughter, curiosity or hunger. By inspiring brand affinity through content we establish connections that can translate into sales.

WRITTEN SAMPLES

After graduating from Ryerson University in 2015 for English Literature I continued writing and began volunteering with groups such as PEN Canada which advocates for imprisoned writers and fights censorship. During this time I learned the importance of creating a platform for outcast voices, which defined the principles I follow in building and marketing brands today.  You can find my own personal pieces published on Medium.com, and see more examples of my work used in company blogs, web creation, press releases, SEO, and short-form social copy in the links below.

• Invisible Ink: An Interview with artist Eks Rei
• Shelf Stable: How Covid-19 is Changing Food Writing in 2020
• 1 Meal 4 Farms: A Guide to Eating Locally