INFO
From March 2019-March 2020 I organized and executed nearly 20 events and 4 major seasonal campaigns. Our events ranged from pop-ups to collaborative workshops, during which I coordinated with our external PR and Digital teams. Additionally, I secured partnerships with local chefs and collectives to bring new awareness to the Pusateri’s brand.
— La Festa
Holiday launch event
— Al Fresco
Summer launch event
— Bubbly Bar
— MomsTO x Pusateri’s
Activations from 10 different F&B vendors. Open to the public and 32 top-tier media guests. Also marked the launch of a holiday menu collaboration with chef Stefano Faita, resulting in 1,531,648 social impressions.
Held in an Estate garden for 20 exclusive media guests, Al Fresco kicked off a three-month Italian Summer campaign and resulted in 915, 362 social impressions and feature coverage in the Toronto Sun.
Cadillac Fairview Toronto Eaton Centre x Pusateri’s pop-up
Charcuterie board building collaborative workshop
